SAN FRANCISCO -- Reluctant to engage in social media? Wary of sharing too much of your real estate data? Camera-shy? Get over it -- a successful real estate business plan puts the consumer, not the agent, at the center, said several speakers at this week's Agent Reboot event in San Francisco.
"The consumer does not care how many awards you have on your business card. They couldn't care less that you're No. 1 since 1987 in your service area. They care about the service you're going to provide. It's a consumer-centric era," said Sherry Chris, CEO of Better Homes and Gardens Real Estate.
"The consumer is king. Case closed. Period. There is no going back."