The grammar seems to be off; but it makes great sense if you think about it. Consider the steps involved in the real estate sales process.
Anyone who has dealt with real estate, whether in development or marketing, knows that the whole process begins with the basic idea of providing or addressing a basic human need: a domicile or a place where people reside and perform almost all that they need to do in life. And with the advent of modern technology, many of the human functions can now be done at home, even real estate selling or practically running a global business.