OfflineOn another thread, Matthew asked this question:
I have a list of Private Money that I would like to contact.
Does anyone has what I can call the "Elevator Speech" to approaching these prospects.
Your help will be greatly appreciated.
If you want to go for the one on one true private money with individuals, the key is to not mention real estate at all in the beginning.
You can start by saying something like 'Are you interested in learning how (you want to present it as teaching them how to do it, not trying to get them to invest for SEC reasons) to earn returns on your money, that has collateral backing it up that is worth at least 25% more than what an investor puts in?
If the answer is yes...
'This isn't for everyone, so I want you to know that upfront. There is a real, legitimate way to earn returns that are well above CD and bank rates but don't have the volatility of the stock market. AND, if for some reason, you aren't getting your agreed upon rate of return; your money is backed by collateral worth MORE than your investment so you aren't left with nothing like you would be investing in stock or the majority of other non bank investments. Does this sound like something that would be for you?
If the answer is yes, you can teach them about what private money lending is and how they can become the bank. Don't mention real estate until the very, very end when they are already hyped up about it. Then, when you get to the part about real estate, explain why real estate is a great investment right now despite the negative media and such. Have confidence. Also say there is also a way to do a joint venture as well.
I actually have a free report that goes over private money lending really well. This is copyrighted, so please don't copy it on my website at http://www.zionpropertiesandinvestments.com/INVESTORS--BECOME-THE-BANK-..... Click on the head banner or the FREE REPORT icon and you will have access to the PDF. 
I am also looking for Joint Venture partner's personally, so if you have money to invest, but are new at this and don't want to invest with another investor who has successfully completed several deals, please contact me. The payout is 50/50 profit sharing.
It is CERTAIN we will SUCCEED with a POSITIVE MENTAL ATTITUDE!!!
~Tammy
has some very good benefits. See more here: http://www.deangraziosi.com/real-estate-forums/financing-and-credit/3627...
Older thread, good information!