OfflineIn order to generate the best results, your product or service must solve a problem that your target market perceives that they have……… and are willing to spend money to solve. What is it that keeps your prospect awake at night? If you don’t know the answer to this question find out. This one piece of information will pay you huge dividends.
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This is true with any marketing campaign that you do for ANY business. You have to get inside of your customers head. What are their concerns, wants, needs? Great information for anyone marketing anything. Not only will it save you money but it will also pay you in the long run.