OfflineI recently ran a very small "yellow letter" campaign to test response rates & see if I wanted to scale up this particular campaign. I ended up getting about 11% response which was better than expected.
Also out of that campaign I got 1 deal, which is a cash-flowing triplex in Phoenix, for $28K.
It comps on total view for $58,200. Think Im just wholesale this one to a cash buyer instead of holding it myself because it needs probably about 5-7k in repair that I really don't feel like doing.
Pm Me if interested B4 it goes out to my email blast list on Monday morning.
Anyways back to the topic that I wanted to talk about... This was one of the first tests Ive done with a yellow letter going to expired listings here in phoenix. It went well & I will definitely scale this one up... It did seem like a lot of people who responded though had zero or just barely there equity so they really couldn't negotiate on their sell price. Some were also expired short sale listings which I just had to outsource to another investor who works on those exclusively... Not so bad because you can always sell those good short sale leads to someone like that & recover a good part of your marketing budget.
In closing tell me about your campaigns "yellow letter" or not, whats working in your area.
How many did you send out, and how many responses did you get? I have a few I can send out, but haven't done them yet.
Also out of that campaign I got 1 deal, which is a cash-flowing triplex in Phoenix, for $28K.
It comps on total view for $58,200. Think Im just wholesale this one to a cash buyer instead of holding it myself because it needs probably about 5-7k in repair that I really don't feel like doing.
Pm Me if interested B4 it goes out to my email blast list on Monday morning.
Anyways back to the topic that I wanted to talk about... This was one of the first tests Ive done with a yellow letter going to expired listings here in phoenix. It went well & I will definitely scale this one up... It did seem like a lot of people who responded though had zero or just barely there equity so they really couldn't negotiate on their sell price. Some were also expired short sale listings which I just had to outsource to another investor who works on those exclusively... Not so bad because you can always sell those good short sale leads to someone like that & recover a good part of your marketing budget.
In closing tell me about your campaigns "yellow letter" or not, whats working in your area.
I sent 150 & got 26 back as undeliverable
Has anyone done a mailing to Notice of Trustee sale records ... if so how did it go for you?