Is Mobile Marketing the Next Big Thing?

You may be asking yourself what the heck is mobile marketing?

Mobile marketing is an interactive marketing technique that utilizes the mobile internet. ‘Mobile Internet’ refers to access to the Internet from a mobile device, such as a smartphone or laptop via integrated capabilities or via an independent device. Since consumers carry their phones everywhere and answer every text, it would make sense to utilize that as a marketing tool. A powerful marketing tool at that! It is increasingly being used by consumer brands, TV and radio stations, entertainers, sports teams, and many other large, national organizations to provide alerts, offers, news, deals, surveys, polls, updates, coupons, and other time-sensitive information to their customers, wherever those customers may be.

For instance let’s say that the local business in your neighborhood is having a slow day and they want to bring in some customers fast. They can text their customers and tell them to show this text to receive a discount today or 2 for 1 special. This is a great method for driving customers in quickly. You can also incorporate blue tooth into your advertising campaign so that when a customer is within close range of your business they will get a text about today’s specials, weekly deals, whatever you want to advertise.

Pretty cool huh?

With well over five billion cell phone users it would seem to be the most practical and cost efficient way to market any business nowadays.

If you’re interested in knowing more about mobile marketing and how it can increase your business pm me!

For more tips, ideas and resources visit my blog: www.elenamargaritis.com.