The ABC's of Marketing

(For buyers and Sellers)

A - ADVERTISE - find your target audience and market your property. Make it sound appealing, look appealing and make it COST APPEALING. Use creative methods of advertising to pull your targets in. Drop your fler in with a small bag of school supplies for the kids to take home. Ask local stores if you can set up a small table near front door and put out info on your business/properties. Join you local Chamber of Commerce, this will give you access to all of the local business and set you can now use this contact list to market to people you know have resources to make purchases or that may own properties they would be willing to sell.

B - BUSINESS - You now have a business so start acting like it. Not only are you marketing your properties but you are marketing you and your business. Conduct yourself in a professional manner. Don't list a phone number that goes to voice mail all of the time and if you have to use voice mail, put a message on it letting them know the name of your business or either letting them know that the property they are calling about is still available or not. Don't use music in your message and no slang please. When greeting your prospective buyers or sellers, ask by what name they would like to be addressed. When meeting face to face, dress in business attire, or at least in clothes that let them know you are to be taken seriously and give an air of authority. Remember, you are now a business owner yourself and your properties are your product.

C - Commitment - Make the commitment to follow through on what you say you will do. If you set an appointment to meet with the prospective buyer or seller - do not cancel, if something comes up, work it out but do not reschedule, it makes you look shady and/or unstable. commit yourself to getting that property sold and commit yourself o your business. Without commitment you have no business and you have no buyers or sellers. If you cannot commit to yourself then you will find it hard to commit to others.

This was pretty basic but the point being, remember that your Real Estate Investing should be ran like a business not a good ole' boys party, so just a few suggestions to tighten it up and getting it on tract. Just think about it.