FSBOs and Homes on the Market 90 Days or More

A few pointers when creating recorded messages.

If you’re going to create a recorded message, make sure that at the beginning of the message you let the caller know how long it will be! Years ago I made the mistake of creating a 4 minute long message where I was simply telling sellers know that I could buy their property. The company I used for
my 24 hour messaging system was able to produce a report that would tell me when people would hang up. I found out that on average a caller would hang up around 85 seconds!!!

No matter how desperate somebody might be to sell their home, they still have a short attention span!! With this knowledge I made an adjustment to my script where it was 75 seconds long. When somebody called, I would immediately let them know that this short 75 second message could change their life and then half way through the message I would inform
them that there is 30 seconds left. When I made that SIMPLE adjustment it increased the number of messages by 60%!!!! I was upbeat with my message, I made it personal, I let the seller know that I was not a large
company out of state, so in doing this I created a sense of urgency!!

My script was very simple ... I hit on the following bullet points;
1. I told the caller that the information they will hear in the next 75 seconds could change their life!

2. I stressed to them I’m a cash buyer that can put money in their hands within 7-10 days.

3. I told them that I’m not selling anything, I’m only looking to buy properties with cash. I re-iterated that I HAVE the money available to purchase the right property and I’d ask them, “do you have the right property?”

4. Leave your contact information and I will personally call you back within the next day.

It’s easy to get access to FSBO, expired listings, 90+ DOM, pre-foreclosures, etc. I would market to these potential sellers and send them to my 24 hour recorded message.

Today, I do the same thing but it’s all online and VERY attention grabbing!!