What are you selling?

Posted on: Sat, 05/16/2009 - 18:45

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What are you selling?

This may not be as simple as it sounds. Does Federal Express sell air courier service? Or do they offer the assurance that your package will arrive before 10:30 A.M. the next day? Does Volvo see automobiles or do they sell safety? Did Domino’s become a successful company by selling pizza or was it fast delivery? By now you’ve probably guessed that it is the latter in all three cases. These companies have prospered by selling the benefits of their product or service.

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by scarlson
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Posted on: Thu, 08/27/2009 - 14:40 #1

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scarlson,

Thanks for the insoight to know your prodict and what will appeal to the end consumer. Sometimes if we can offer something better, faster or safer, it can make us stand out. In real estate like any business a good attitude and being friendly may go a long way. Thanks again for the insight. Believe and Achieve! - Joe

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