OfflineYour headlines will account for 80% of your success or failure. Five times as many people read the headline as read the ad or letter. Changes in headlines have produced documented increases of 100%, 200% or even more in response rates. great headlines are the key to breaking through the clutter of hundreds of thousands of advertising messages that we all see and hear during the course of a single year.
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Thanks for the tip on headlines. It is so true that headlines sell newspapers, sell magazines and can create future deals! Thus, the better the headline the more potential deals. It is so true that we may sing that jingle or laugh at a good commericial. A good headline should cause action . Hopefully action to read on and action to call. Believe and Achieve!
- Joe
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