That the target prospect stop and read them. They appeal to a specific individual, not everyone. They shout THIS IS FOR YOU Great headlines select out those people who will be interested in your offer and cause them to read the rest of your copy. Great headlines raise eyebrows.
__________________
Thanks for the information and insight on great headlines. Great headlines make people usually stop, look and listen. Thansk again for the tips. Believe and Achieve! - Joe
YOU TUBE CHANNEL - Follow me on my You Tube Channel at Joe Jurek Real Estate Investing Adventures
https://www.youtube.com/channel/UCiko62V79zLKX_owbirAYNA
TWITTER - Follow me on Twitter at Joe Jurek CPA
Joe Jurek CPA
https://twitter.com/JoeJurekCPA
Thank you for the tip.