Format Ideas

Format Idea #1
Are you worried about your home going into foreclosure? Being behind on your house payments keeping you awake at night? Question headlines like these get the reader to answer it in their minds, automatically getting the prospect involved in your message. For example anyone in trouble with their mortgage payments will read further into your letter, ad or web site just to find out what answer or solution you provide. Starting a letter with a question is a classic way to get your reader involved.
Format Idea #2
Use a “How to so that you can ¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬¬______________ format”
For example: “How to stop foreclosure and save your credit.
How-to headlines can work like magic. They are great for telling, your story with a minimum of words. It can also be called a “bridge headline” one which is based on presenting a problem, making the problem urgent and pressing and then presenting a solution in the offer. It works because you promise to bridge the gap between a prospect’s problem and its solution. A headline that shows a big gap exists creates greater urgency to buy. After reading a well crafted “gap” headline, readers will want to know how they can close that gap. And the wider that gap is perceived to be, the greater the desire to close it will be. Wide gaps appeal to stronger emotion and motives that small gaps do. The headline that instantly communicates a problem, a painful situation or a potentially painful one that may arise without the benefits of your offering will have more impact than a similar headline that does not.
Format Idea #3
Use a testimonial as a headline. The recommendation of a satisfied customer will help convince others to buy from you. Always include the customer name and the city where they live. Make sure you get permission to publish their letter as testimonials. Start actively collecting specific testimonials from top customers, using their own words.
Format Idea #4
Use headlines with deadlines. Many people tend to put off taking action. If you don’t get the prospect to act now, you may never get the sale.
Format Idea #5
Offer something for free is a powerful way to get lots of interested prospects. You might subtly headline a “no-cost initial consultation”. This gives them a way to check you out before they commit to buying.