In a hurry

Sometimes you don’t have all week, or even all day to craft a money making headline. Here’s a secret used by many professional copywriters that you can us. Start and maintain a file of successful ads or sales letters. How do you know that they are successful? If you see them running for months or even years in the exactly the same format.. they are successful! Almost all copywriters do this. They recycle and they adapt. (Of course, complete ads must never be copied literally. There’s a big difference between plagiarism and modeling. But ideas can be easily adapted to fit your market, your offer and your message.