The Claim

Posted on: Sat, 08/29/2009 - 21:00

scarlson

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The Claim

If you want to be a success in the business of writing your own sales copy, you must learn break through the fog of reader complacency. How? By making a remarkable promise. You have to promise something absolutely huge-something that stretches your reader’s most realistic expectations. Ho-hum claims just don’t cut it anymore in our cynical world.

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by scarlson
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Posted on: Sun, 08/30/2009 - 14:00 #1

Indiana-Joe

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scarlson,

Thanks for the tip. A good captivating promise will get attention by your readers. Another good point is to have your product or service exceed the expectations of the promise. A successful business can be built by referrals and especially word of mouth. Thanks for the insight and the information. Believe and Achieve! - Joe

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