The proof

Posted on: Sat, 08/29/2009 - 21:03

scarlson

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The proof

At the same time, you can’t stretch expectations beyond the boundary of what’s believable. Your goal is to lead your prospect right up to the boundary of believability.. then stop just short of that boundary and prove your claim. To accomplish this, offer a convincing argument that forces the reader to believe the promise you’ve just made.

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by scarlson
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Posted on: Wed, 09/02/2009 - 15:39 #1

Indiana-Joe

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scarlson,

Thanks for the insight and the information. If you prove your claim to the reader, you can gain credibility. The more credibility the more future opportunities. Believe and Achieve! - Joe

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