Effective Promise

Posted on: Sat, 08/29/2009 - 21:05

scarlson

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Effective Promise

The most effective promise you can offer is an assurance of the major benefit your customer wants. Why fool around with anything else? Remember, you have only two seconds to break through the clutter and seize your reader’s attention. The most forceful clutter buster you can use is to identify and shout out that one thing your reader covets the most.

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by scarlson
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Posted on: Sun, 08/30/2009 - 04:55 #1

Indiana-Joe

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scarlson,

Thanks for the tip. It is always good to get that customers attention and let them know they need what you have to sell. Thanks for the information and the insight. Believe and Achieve! - Joe

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