It doesn’t really matter

Posted on: Wed, 09/30/2009 - 19:54

scarlson

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It doesn’t really matter

You can have a 10% response rate and still loose money o a mailing. It is not about the response or capture rate but the gross margin on a large mailing. A good mailing should return at least 3 times the expenses associate with it. It’s about Profit, not response rate.

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by scarlson
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Posted on: Mon, 10/19/2009 - 00:27 #1

Indiana-Joe

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scarlson,

Thanks for the insight and the information on mailers. Sometimes I guess it is better to look at it as a return on your (mailing) investment. Thanks for the information. Believe and Achieve! - Joe

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It doesn’t really matter

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