Marketing Lease Option to Landlords
I'm hopeful that Shirley will have additional information to share, her approach is valuable and I'm anxious to learn more. I've used my own approach in finding properties for Lease Option opportunities, and that is by contacting owners of rental properties that are advertising to fill vacancies. To be honest, this approach has always supplied enough properties to keep me busy with this technique, and I work with some other strategies, so I haven't used the Lease Option approach all that much with properties for sale. Here, basically, is the script I use when calling on rental properties (note that this can also produce potential cash buyers too)
Calling on Rentals
"Hi, I’m calling about the rental property ad that I found on __________________. Am I speaking with the right person?" (They respond)
"What else can you tell me about the home besides what is in the ad?" (Compliment them on the property)
At the conclusion of their description of the property:
"Wow! It sounds like a nice property, it sounds like what we are looking for. There is one thing that is important to us, and that is that we would ALSO like to purchase the property. That could be now, or sometime in the future. Have you ever considered selling this property sometime in the future?"
Three possible answers—Yes, No, or Maybe. For yes or maybe, make arrangements to see the property, they are open to negotiation.
If the answer is no, then respond:
"You know, I certainly understand, it sounds like you are not looking to sell properties right now. But you are a landlord. I didn’t mention before but we are also real estate investors, and I wondered if you are interested in acquiring more rental properties. We may be able to help with that. Is that something you would be interested in?"
Hope these ideas and scripts are helpful.
Super!
That's a great approach! Gives me ideas for rethinking some techniques.
Thanks for sharing.
Lisa
Simple is Best
Thanks Lisa. I've really found in investing and other things that if I find and stick with simple approaches, done repeatedly, that I create the greatest success. I've actually made more money with lease options than wholesaling because I do it more. And the reason I do it more is that I have a much higher closing ratio. And the approach that gets me this high closing ratio is exactly what is described above.
In wholesaling, we talk about the 25:1 ratio, I typically find my ratios with landlords are more like 8:1.
Hope you will find this approach to your liking.
8:1
that's a terrific ratio! I really do appreciate your tips and tricks. I will definitely incorporate these into my repertoire.
Thanks again for sharing.
All the best to you
Lisa
Dallin
Gotta love the open ended questions,what ever the answer is it works in our favor! Very good.
This should be a standard scrip that everyone should use when calling a for rent ad!
Thank you Dallin.
Aaron
Thanks
Yup, kinda simple, that approach suits me fine.