My yellow letter for expired listings and vacant properties

My yellow letter for expired listings and vacant properties

Here is the yellow letter I use to market to vacant houses and expired listings.

1- get yourself a yellow legal pad, use a red pen to to write with. Must be red.

2- Find out owners name by going to tax site and their mailing address. Below is the letter word for word.

Dear (owners first name),

Hi, my name is (your name). My

cousin Scott and I would like to

$ Buy $

your house at

123 N Main st.

Please call us at

123-456-7890

Please Call.

Thanks

(sign your name)

3- Make sure you skip lines like I have it written so its easy for them to read. Remember red ink!!
You do not have to put your cousins name, it can be brother, wife or whom ever. It just makes it more personal using a family members name.

4-fold letter into fours and mail in a wedding invitation envelope. On the front of the envelope just put owners first name and address. It makes them curious that you only put there first name.

5-On the flap of the envelope put your return mailing address label. Just your address on it, not your name. Once your letter is inside and envelope is addressed, just tuck the flap inside, DO NOT SEAL!! This way its easy for them to open.

*Remember yellow legal pad, red ink on letter and envelope except your return label, and tuck flap of envelope in. This letter has an insane response rate, due to the curiousity factor and simplicity.

Everybody enjoy!! Let me know how it works out for those of you that use it. It works great for me so I expect the same for everyone else.

All the best,

Jason B

__________________

You Can Have and Be Anything you Want!!
Jason Bly (The RE_Situation)

Visit Me at http://www.facebook.com/JasonBly23
Blog- http://wholesalesuperstar.blogspot.com/
Push Button Yellow Letter Software- http://www.yellowlettergenerator.com
My how to take Discount Vacations Blog- http://www.advisorytravel.net


thanks Jason

good info
regards
tom


Letter for expired listings.

Thank You very much.
That was very helpful.
Jane.


I've been...

...using the yellow legal pad paper AND the invitation envelopes too...I'm curious as to why you use red ink though..?

__________________

Follow my Journey: http://www.deangraziosi.com/real-estate-forums/investing-journals/55360/...

N.Carolina Doorknocking: http://www.deangraziosi.com/real-estate-forums/local-networking-and-disc...

"This is me taking back control of my life...what the xoxo have you done lately?" ~Wesley Gibson, Wanted


Red Ink

Its just different and stands out on the yellow paper, Grabs your attention more, and seems urgent. Thats all. Remember your marketing has got to stand out and be different amongst all the junk mail people receive everyday. They gotta want to open you letter and not just throw it out without even reading it.

__________________

You Can Have and Be Anything you Want!!
Jason Bly (The RE_Situation)

Visit Me at http://www.facebook.com/JasonBly23
Blog- http://wholesalesuperstar.blogspot.com/
Push Button Yellow Letter Software- http://www.yellowlettergenerator.com
My how to take Discount Vacations Blog- http://www.advisorytravel.net


Yellow Letter...

Awesome. Thanks for the post.


thanks

this is some great info. thanks for posting. i've been wanting to try this out for a while


Yellow paper/ Red ink

It's a good idea to get the person's attention.
Just putting down the first name on the envelope is also
a good idea. Thanks.


Definitely different than what I'm doing!

I might just give it a try. It's funny though because I was told by one homeowner that I am working with now (after I left a sticky on her door with the same type of info) that a typed, professional looking letter would be better. Hmmm, makes you wonder though because she called!

Also, do you have a response rate calculated? I'd be curious to see.

Thanks so much for sharing with us!
Susan

__________________

Susan

Don't take no for an answer!
Don't live in the gap!
Don't give up!

You can follow my progress at: http://www.deangraziosi.com/real-estate-forums/investing-journals/54148/...


Tried This?

Has anyone else tried this yet?


Vacant houses and Expired Listings

Any thoughts on locating these properties to send this great letter to?

__________________

It's not what we get, but who we become and what we contribute that gives true meaning to our lives.


Love it!

I LOVE this idea, Jason!

Where are you getting that size envelopes?

Karen

__________________

"You're never too old to be what you were meant to be!"

www.deangraziosi.com/real-estate-forums/investing-journals/59128/day-for...

"Shining Like a Star & Dancing on Sunshine"

"Shoot for the moon! Even if you fall short, you'll still land among the stars!"


Good Stuff!

Should you put your address though? Just curious cause' on few I sent out already I have not put my return address because I wanted them to be curious as to who wrote it and open it more quicker then puttn it to the side for later for not recognizing the address. The weeding envelope is fantastic and creative! I like that!


Where I get the evevelopes

kareng wrote:
I LOVE this idea, Jason!

Where are you getting that size envelopes?

Karen

The letter gets folded into fours so any size invitation envelope works. I get mine from???? You guessed it Walmart.

__________________

You Can Have and Be Anything you Want!!
Jason Bly (The RE_Situation)

Visit Me at http://www.facebook.com/JasonBly23
Blog- http://wholesalesuperstar.blogspot.com/
Push Button Yellow Letter Software- http://www.yellowlettergenerator.com
My how to take Discount Vacations Blog- http://www.advisorytravel.net


very clever

Thanks Jason,

very clever!
...also, you can use whimsical postage stamps instead of the common ones sold in rolls, and just seal the envelope with a sticker-anything that will get a homeowner's attention.
I'm definitely giving it a try.

Valerie

__________________

Valerie

“And will you succeed? Yes indeed, yes indeed! Ninety-eight and three-quarters percent guaranteed!” ― Dr. Seuss

"I believe in angels, the kind that heaven sends; I am surrounded by angels, but I call them friends" - Unknown

My journal: http://www.deangraziosi.com/real-estate-forums/investing-journals/59110/...


You can put twists on this

If you want to use a funny stamp thats fine too. It might work really good. Never tried it.

If you don't want to put your return address on it, you don't have to. There is no right or wrong way to do it. I just know they work fantastic for me.

As a matter of fact I just got a property under contract today that was being sold for $25k because it needs work. It was an expired listing and I sent my yellow letter.

We got the house on contract for $10k and will wholesale for probably $18k if all goes well. So we should be looking at an $8k profit give or take.

Guys and gals just get out there and take action and go with the flow. This stuff works I can assure you of that. Remember its a numbers game.

Best of luck to all.

Jason B

__________________

You Can Have and Be Anything you Want!!
Jason Bly (The RE_Situation)

Visit Me at http://www.facebook.com/JasonBly23
Blog- http://wholesalesuperstar.blogspot.com/
Push Button Yellow Letter Software- http://www.yellowlettergenerator.com
My how to take Discount Vacations Blog- http://www.advisorytravel.net


Diamond loan mods use it also

Jason, your suggestion and all the members are really great. Bob Diamond uses a similar strategy for his loan modification program. Funny, irregular postage stamps (I used the comics series because there're funny and large), sticking them on crooked so people think kids put them on, using anything but #10 envelopes so they don't fit with all the other bills, etc. (I used #6 invitations like you except I went to the local wholesale paper distributor who happened to have a special order of 250/bx on sale that was green - a return for $7/bx), leaving your name off the return address to draw their curiosity (you need the return address to get the vacants/moved so they can then be skip traced) and the handwritten letter inside that fit nicely folded into fours. I like your idea of the yellow legal sized paper and red ink. I sent my first 120 out and got one call from Hawaii due to the curiosity and five returns to skip trace. 5 out of 120 is 5% so it's above the normal 1~2% response rate but only .08% actual humand reply. I'll try the next batch using the tucked in version and the red ink on yellow paper. Like you said it's all a numbers game.

__________________

PacRim Commercial Consulting
pacrimcommercialconsulting@****


Lovn' THIS!!!

I tell you...Don't you guys just love being able to pick at eachothers brains? I learn something new more than once in a day on this site everyday!

WE WILL SUCCEED, EVERY ONE OF US AS LONG AS WE STAY FOCUSED. IF WE FALL DOWN, GET BACK UP LEARN FROM YOUR MISTAKES AND WORK HARDER!!! Nice going Jason and good luck with that deal!

__________________

"STrengTH And HonOR!" <@{}><


expired listing's letter

this may help my success rate with expired listings,been reading and following this site but have'nt posted anything until now.have gained so much knowledge from other people here,has given me confidence to pursue this.

When life knocks you down,
land on your back,
because if you can look up,
you can get up!


Yellow Letter Marketing

Jason I also use this marketing and it works wonderful. Thanks for sharing Smiling

__________________

Do not fear, for I am with you; do not be dismayed, for I am your God.I will strengthen you and help you; I will uphold you with my righteous right hand. Isaiah 41:10

http://realwholesaling.com FREE wholesaling tips and resources!

To your success,
Carol Stinson


This is the Eric

This is the Eric Balidwada/Alex Pardo yellow letter from flipcrushers.


The red ink

That is a brilliant idea! I took art courses in college; And one of the things we have studied was color theory. What does yellow and red remind you of? Carls jr, McDonalds ect... The point being, It sticks out! PERIOD. We are not advertising food but the colors stick out. I'm going to try this now.Great post man!


Yes indeed

Yes it is and I posted the link for everyone to watch it. Here's the link for others to watch the video.

This does work. I've done it several times and I've had success with it.

Here is the link:

http://www.flipcrushers.com/videos/yellowletter/

__________________

Gary Rabatin
Certified Cash Flow Consultant
Founder & President of Gold Bar Funding Group L.L.C.
Private Real Estate Investor
"Building Wealth by the Numbers"


Yellow Letter Marketing

I think this is just a great idea! My realtor has started sending me expired listings. I will try this.

Thanks for the great help everyone is giving.


When you get called?

I just wanted to know that when you get a call back do you let them know you are buying homes at a discount? What do you tell them? Do you do qualifying questions like when your talking to sellers that call you from ads?

__________________

When you say thank you, you are telling the world that you want more. Say thank you every day! It will bring joy, and it will bring so much more.

www.virtue-investments.com


@ Eric

Thanks for the info. I just watched the video. BRILLIANT! keep them guessing; They get curious. And yes this is a people business where people share information. Nothing wrong with that. GOOD STUFF MAN!

P.S Are you located in FL?


One question....

You mentioned going to "the tax site" to get the seller's name, just to make the letter more personal?
Maybe a dumb question, but what site would that be? My County's tax site hasnt been very helpful at all!
I've gotten pages of expired listings from my 2 RE agents, & every attempt at finding a property owner's name by entering the address on the County site, has come up dry. When I called them directly, they looked it up & gave me a bank's name- so apparently that property had already been foreclosed.
I sure don't wanna call for every single address on these listings as I intend on mailing 25-50 of these per week, so is there a generic "greeting" or way to address these mailings....something other than "Dear Homeowner"... LOL

Thanx for any feedback.

Z

__________________

Persist...until.

"If you STAY ready, then you ain't got to GET ready". -Will Smith-

www.kisogorealtyinvestments.com
www.webuycharlottehousesfast.com
www.yourbestcharlottehomes.com
www.focuscoachingsystems.com


mail merge

I did a standard letter and then did a mail merge to make it personal. I got this letter from either sfl, done for you marketing, or on one of the forums here.

Here is what I sent for my buyers with a mail merge. But you can do the same for sellers

«BusinessName»
«FirstName» «LastName»
«MailingAddress»
«MailingCity», «MailingState» «MailingZipCode»

Dear Real Estate Owner,

My name is (your name) and I am real estate investor. I noticed you bought the property located at «StreetAddress» «City», «State» «ZipCode». That area is also an area that I am always scouting for properties.

I have a knack for finding really good real estate deals. Many times I find more than one of these deals at the same time. I only negotiate on properties that have excellent equity and returns. If I can’t put together the financing to buy a property that has great equity and returns, would you be interested in looking at the numbers?

Please contact me at your earliest convenience so we can set up a time to discuss possible future business. My number is 000-000-0000. Thanks, and I look forward to speaking with you soon.

Respectfully,

Your name
Your company
(phone number here)
(email address here)

__________________

When you say thank you, you are telling the world that you want more. Say thank you every day! It will bring joy, and it will bring so much more.

www.virtue-investments.com


sorry didnt do it as a reply

Hello Z

Sorry I didnt do it as a reply to your message i just did it as a post in this thread. I hope that letter helps with your question

__________________

When you say thank you, you are telling the world that you want more. Say thank you every day! It will bring joy, and it will bring so much more.

www.virtue-investments.com


No problem, inmizzou!

Its funny how sometimes you just need to write something down to come up w/ your own answers.
I googled for: " How to locate a property owners using the property address" & viola, I got my answer!
Dozens of public info brokers to choose from & I ended up registering w/
Public Records Now.com for less than a buck a day! LOL

I'm well on my way to starting the marketing blast & this tool will be invaluable moving forward!

Thanx for allowing me to think out loud, DG family!

Z

__________________

Persist...until.

"If you STAY ready, then you ain't got to GET ready". -Will Smith-

www.kisogorealtyinvestments.com
www.webuycharlottehousesfast.com
www.yourbestcharlottehomes.com
www.focuscoachingsystems.com


Yellow Letter

Have been doing this on and off for about 5 years. It has a tendency to pull more responses in middle America neighborhoods. I learned the process from a John MacNeil website which claims he is the Original Yellow Letter Marketer. Anyway, with much experimentation, I have learned to keep it fresh and I am never afraid to try something a little different. After all, a little different catches their eye.

The invitation envelope (or a different sized colored envelope) seems to works the best. I alway use multi colored stamps. I can't tell you the number of times someone mentions the stamp in my conversation with them. Red ink is fine but so is green and purple. Just stay away from blue, black and light colored inks. The paper should make the ink stand out. (Obviously that is why they call it yellow letter marketing)

If you can just do this, you will be surprised on the results after 500 letters. (Yes, 500 letters is the smallest sample that I would use, over time, to judge the effectiveness of them)

__________________

Always Looking to Acquire Houses | Always Looking to Amaze Investors